Introduction

First Home Consulting ("the Company"), based in Noida, Uttar Pradesh, is committed to conducting its business with integrity, professionalism, and in compliance with all applicable laws and regulations. This policy outlines the principles and practices that govern the Company's operations, particularly concerning the generation of leads through digital marketing. All employees, contractors, and affiliates are expected to adhere to these guidelines.

Compliance with Laws and Regulations

• The Company will comply with all relevant local, state, and national laws and regulations governing digital marketing, data protection, and real estate transactions.
• Employees are required to stay informed about changes in these laws and regulations and ensure that all marketing practices are in line with legal requirements.

Ethical Marketing Practices

• The Company is committed to ethical marketing practices. All digital marketing efforts should be truthful, transparent, and free from misleading information.
• Marketing content, including advertisements, emails, and social media posts, must accurately represent the services and properties offered by the Company
• Employees must ensure that all claims made in marketing materials can be substantiated.

Data Privacy and Protection

• The Company is committed to protecting the privacy of its clients and leads. Personal data collected through digital marketing efforts will be handled in compliance with the Company's Privacy Policy and applicable data protection laws.
• Personal information of leads, such as contact details and financial information, must be securely stored and only used for legitimate business purposes.
• Unauthorized access, sharing, or misuse of personal data is strictly prohibited.

Lead Generation and Management

• All leads generated through digital marketing channels must be handled with care and professionalism. Employees are expected to respond to inquiries promptly and provide accurate and helpful information.
• The Company will not engage in deceptive practices to generate leads, such as using fake profiles, misleading advertisements, or false promises.
• The quality of leads is prioritized over quantity. The Company is committed to generating leads that are genuinely interested in its services and properties.

Content Creation and Approval

• All marketing content, including website copy, social media posts, and email campaigns, must be reviewed and approved by the designated marketing manager or team leader before publication.
• Content must align with the Company's branding, messaging, and ethical standards.
• Any content that does not meet the Company's standards will be revised or rejected.

Use of Third-Party Services

• When using third-party services for digital marketing, such as social media platforms, advertising networks, or lead generation tools, the Company will ensure that these services comply with its ethical standards and legal obligations.
• Contracts with third-party vendors will include clauses that require compliance with data protection laws and other relevant regulations.

Employee Conduct

• Employees are expected to represent the Company professionally at all times, both online and offline. This includes interactions with potential clients, partners, and other stakeholders.
• Any form of harassment, discrimination, or unethical behavior is strictly prohibited.
• Employees are encouraged to report any suspicious or unethical activities related to digital marketing or lead generation to their supervisor or the HR department.

Monitoring and Reporting

• The Company will regularly monitor the effectiveness and compliance of its digital marketing efforts. This includes tracking key performance indicators (KPIs) such as lead conversion rates, customer feedback, and marketing ROI.
• Employees must report any breaches of this policy or any concerns about marketing practices to the designated compliance officer or management team.

Training and Development

• The Company will provide regular training to employees on ethical marketing practices, data protection, and relevant laws and regulations.
• Employees are encouraged to participate in ongoing professional development to stay informed about the latest trends and best practices in digital marketing and real estate.

Policy Review and Updates

• This policy will be reviewed annually or as needed to ensure it remains relevant and effective. Any changes to the policy will be communicated to all employees and stakeholders.

Conclusion

First Home Consulting is dedicated to maintaining the highest standards in its digital marketing and lead generation practices. By adhering to this policy, the Company aims to build trust with its clients, protect their privacy, and ensure long-term success in the real estate market.

Contact Information:

For any questions or concerns about this policy, please contact Mr. Mahendra Pratap Singh at mahendra@firsthomeconsulting.com.